Forgotten
Marketing
Secret
from
the
1960s Reveals…
Discover a Way to
Create
an Instant Unique Selling Proposition (USP) that Could Grab More Customers Than You Can Handle and
Keep The Old Ones For LIFE
All you have to
do isanswer
13 EASY
questions about your business...
If
there are two businesses in any given area and
they
both
offer
the
same thing to their
customers,
one
of
them
is obsolete.
Are you going to be the next
obsolete business?
Thursday, 4:15pm
Just west of Long
Lake, Michigan
From: Joshua Black- Developer of the Ultimate USP Creator
Dear Friend,
Can you handle
hundreds, perhaps thousands of new customers practically begging to do
business
with you?
I am going to tell you a way to increase the size of your business, and
quite possibly, triple your before-tax profits!
Keep reading…
As you read every single word of this letter, you will soon find out
the secret to massively increasing your customer list and maintaining
your current customers for a very, very long time.
How much is it worth
to you to gain a ton of new, loyal
customers to your business?
What if I told you that it is possible and that the transformation can
begin right now?
Or, if I told you that there was finally a way you can differentiate
yourself from all of your close competitors for good; would you be
interested?
Would you be more
interested if I told you that you didn’t have to add any more money to
your marketing budget than you already have?
It is all possible once you have established a rock-solid and
customer-focused Unique Selling
Proposition, or USP.
“The
Unique Selling
Proposition is the absolute first thing that you need to do
before
starting anything else in your marketing plan.Your
USP
is
the
foundation of what your
business stands for.”
In case you did not know…
…a USP is exactly
what it sounds like: a statement that makes an ultimate promise to your
customers.A statement that tells them
what is UNIQUE about your business vs. all of the other competition in
a
particular market
The term Unique Selling
Proposition was coined in the
infamous, now out of print book called Reality
in Advertising, written by the famed advertising guru Rosser
Reeves
(1910-1984).Ever heard M & M’s USP
“melt in your mouth, not in your hand?” Yep,
that’s
his,
and
many
others too.
Reeves
believed that not only did you have to make an amazing promise to the
consumer
with your marketing, but you also had to differentiate yourself
from your
competition.
Your
USP is the tool that will do exactly that.
To quote directly from
Reeves, your USP must have the following three things to be successful:
1. Each
advertisement
must make a proposition to the consumer. Each must say, “Buy this
product, and
you will get this specific benefit.”
2. The
proposition
must be one that the competition either cannot, or does not, offer.
3.
The proposition must be so strong that it can move the mass millions,
i.e.,
pull over new customers to your product.
Your
Unique
Selling
Proposition
is
the
very first thing that you need to create before you
focus on any
other marketing material.
Here
are some famous examples of USPs that may ring a bell:
Federal
Express- “When it absolutely, positively has to be there overnight” –Who would you want
to mail your
package if your job was depending on it?This
USP
is
great,
because
it also uses the
extra credibility words of
“absolutely” and “positively” in order to prove to the customer that
your
package is going to arrive on time, no matter what.
Avis
“We try harder” (because
they are ranked 2nd in the industry) -This
rental car company used this USP to shoot its profits to the
moon, showing that they were not the biggest, but they want your
business more
than everyone else.
U.S
Army “Be all that you can be”
–This is their old USP that boosted recruitment for years.It worked and it’s a classic. The current USP,
“An army of one,” is less than stellar, simply because it does not
tell
the prospect what’s in it for them.
DeBeers
“Diamonds are forever”
–This is a great two-sided example showing how diamonds themselves are
long-lasting, but it also hints to the fact that your love or
relationships may
last forever.
Anacin
“The pain reliever doctors recommend most”- Their Unique Selling
Proposition keeps customers from
buying generic brands and gives credibility by using a professional.
Red
Bull energy drink –“Red Bull gives you wings”- Asimple
example
that
refers
to
energy and flight, hinting that the
product will pick up your mood. Not my
favorite, but still good.
Head and Shoulders
–“Gets rid of
dandruff,” -The
name also suggests what the product does.
Lenscrafters-
“Glasses in about an hour”
–Here is an obvious company name as well, with a very direct USP.
Nyquil- “The
nighttime, coughing, achy, sniffling, stuffy head, fever, so you
can rest medicine." Nothing else needs to be said.Perfect and fun to remember too.
Domino’s Pizza-
“Hot,
fresh pizza delivered in 30 minutes or less, guaranteed.” Again,
nothing
else needed.They have changed this over
the years, due to some litigation about the drivers breaking speed
laws, but
this
USP alone overhauled this company to one of the top pizza franchises in
the world.
Geico- “15
minutes
could save you 15 percent or more on car insurance.” Simple and
effective,
very exact, and easy to remember. We will see about the
lasting power of this Unique Selling Proposition.
…however,
you
probably
do
NOT
have a million dollar marketing staff creating your
USP, so
what is an underdog, bootstrapping, small business marketer supposed to
do?
I have created the
next best thing for you instead, bringing the talent of the world’s
best
marketing
minds TO YOU in a single place…
I took the original concept of
the USP, staying true Rosser Reeve’s idea, and cranked it up to a
whole new
level, designed to claw its way out of the overly saturated
marketing world
that now exists today.
…Just think about it for a
second, your USP is the single,
most powerful statement that you will ever create for your business.It will decide the look, feel, and customer
contact for your business.Once you have
created and tested your Ultimate Unique Selling Proposition, you will
keep it
for years.
…but
creating the USP is the hard part
That
is
why
I
have
done all of
the dirty work for you.
Instead of trying to design the
perfect Unique Selling
Proposition for your business on your own, you now have your own
professional
coach-in-a-box, borrowed from millions of dollars worth of
successful
USP-driven sales experience from the masters.
Announcing...
The
Ultimate USP Creator Version 1.0
...the
only
Unique
Selling
Proposition
generator software and course-pack in
the world!
This is not just a how-to program. All you have to do is answer a
few simple questions and a professional, potentially money-making USP
is created for you in minutes, or you can simply create your own custom
USP by hand, with the help of the 21 different techniques outlined in
this course.
You get 2
complete
systems!
You can create a Unique Selling Proposition the way that you think,
instead of having to adapt yourself to someone else’s learning system.
This is an all-digital, instantly
downloaded course that you can use to begin creating your USP
immediately. No more waiting for the mail to arrive. No
more paying for postage. Take action and create your Unique
Selling Proposition today!
With
the
Ultimate
USP
Creator
1.0 You Get the Following:
• The only USP-creation software in the world that
will instantly create 39 different USPs for your company or product
without having to do any additional work. You can modify these USPs an
UNLIMITED amount of times and re-run the software as many times as you
want!
• The ability to
create a hands-on Unique Selling Proposition the easy way, by following
one of 21 different
techniques for USP generation, all from marketing experts.
• You now have a way to take ANY stale, boring USP
and turn it into an Ultimate USP, just by tweaking a few words and
altering your promise to the customer (page 19)
• 6 rules to ensure
that your Ultimate Promise to your customer is big enough to create
into a USP, along with 6 of the most influential promises that you can
make to your customer.
• 4
secret
questions to ask yourself when turning boring, old
product features into mouth-watering, juicy benefits that customers
will flock towards.
• It’s a system that
will give you the secret knowledge that 95% of small business owners do
not have. You will completely have an advantage over your
competition as soon as you download the course!
• Experts,
experts,
and
more
experts! You get help from the masters: Gary
Halbert, Brian Keith Voiles, Bob Bly, Rosser Reeves, Dan Kennedy…and
many others! (it’s like having millions of dollars’ worth of teachers
in your living room!)
• My ultimate
guarantee, where you have absolutely no risk whatsoever, just for
trying out the system for 60 days, no questions asked. In fact I don’t
even want to hear about it. Clickbank will give you your money back
without you even contacting me.
• All of the tips, secrets, and tricks to rock your
bottom line. The curtain has been pulled open. Nothing is
held back and your competition will want to run away screaming once you
are armed with your USP.
• 8 manuals,
reports and more, totaling hundreds of pages, all in digital,
downloadable format (no more waiting around for the post office).
• 2 methods of creating your Ultimate USP. You
get the easy way (using one of 21 different techniques listed in the
course), and the instant way (using the software).
• A complete system
that shows you how to generate a custom USP that will last for years to
a lifetime, not months (no more crap that is outdated 5 minutes after
your pay for it).
• The
7
most
powerful
marketing
words on the planet to help you
generate even more excitement about your business, and 100s of others
as well (some of these words have made millions for their users).
• 105 different,
overlooked places to use your USP, such as your voice mail and your
business cards. Some so secret and that I won’t share them here
(I want you to get a chance to beat your competitors before they get
here first).
• 6 recommended additional books on a powerful
reading list, in case you want to dig even deeper into marketing theory
and enhance your business and personal life.
• Not only the
methods for USP creation, but you also get an entire section of the
system dedicated to testing and tweaking your USP with your customers
and having them decide which of your USPs works the best, by voting
with their wallets.
• A method for tweaking your Unique Selling
Proposition so that every word works towards generating you more money.
• An exclusive
chapter on the creation of the Mini USP ™, which will revolutionize the
way you market your products using your Unique Selling Proposition and
then targeting individual niche markets with a laser-focused message.
• To kick the tires and try the
system for a full 60 days with no risk to you whatsoever.
Create 1,000 custom USPs and if you are still not satisfied, we’ll
refund every dime you spent, while you go on to create cold, hard cash.
You also get me
However, chances are you won’t need my help very much, because the
course is so thorough and so simple to follow, using the techniques of
the experts.
There
are
two
great
methods
for USP creation in this system:
1. The easy way
2. The instant way.
You can spend as little as 19 minutes answering just a few questions
about your business and BAM! The software will generate a ton of Unique
Selling Propositions tailored to your business, in seconds. Or,
you can use the manual and hand-craft your own USP
in a few hours using the 21 methods available.
Here’s
the
entire
package
that
you
will get INSTANTLY.
It’s
HUGE:
Complete course
pack including the short history
of the USP
and 21 different methods for making your ultimate Unique Selling
Proposition (120+
pages) $79
value
Ultimate USP Generator Software
–Just answer a few
simple
questions about your product or business and instantly generate 39
different
USPs that you can tweak to use for your specific business- $199
value
Report on the 105
Overlooked Uses for a USP -Tons of places that you can
implement it
into the fabric of your business, many of these will blow you away.
Your
competitors will have no idea why you are taking away their customers-
$35
value
Never-Before-Seen, Method to Create a MINI USP ™-
This is a
groundbreaking technique that you will use to enhance your marketing
material
and your global Unique Selling Proposition, by creating a Mini USP to
really bring in the individual
niche customers for a particular product. -$55
value
Magic
Marketing
Words
Report
– These are words
that will
jump start your marketing campaign and you can use them in your sales
letters
and USP creation to spark interest and jump start people to take action
NOW- $45
value
The
Ultimate USP Creator Rolodex Report- a
valuable list of on line resources, books
and companies that you can use to get
FREE or inexpensive assistance in many aspects of marketing your
business,
including logo creation, PR, DVD duplication, copywriting, business
advice, and hundreds of dollars worth of
other advice.- $85
value
Business
Naming
Report -that shows you exactly how to use your
USP in the creation of your business name so that your customers know
exactly
what you stand for, and how to use your business name as an advantage
over your
competitors to generate a TON of customer traffic -$35
value
Since I know that
you
have many small business improvement options available to you, and I
want thank you for being
interested in the Ultimate USP Creator 1.0 basic package. I have included a FAT pile of extra FREE
bonuses, as my thanks for ordering the system:
Mammoth
FREE
Bonus
Pack
Includes:
Ben Settle’s
Copywriter’s
Cheat Sheet, a huge copywriting tips guide from master
copywriter Ben Settle- This 325 page guide will give you a ton of
priceless
copywriting advice that
is pertinent to almost every business.Ben
doesn’t even have this on his site any
more.This is an excellent addition to
your
marketing library- $59
value
Business form
generator
software –Create almost 600 different legal forms for your
business,
including basic contracts, rental agreements, sales letters, and
hundreds of
others, instantly-$39
value
The Gary Halbert “Boron
Letters” set – Famous copywriter, Gary Halbert produced a
series of
letters as a copywriting course to his son Bond, while Gary spent a
little time
in Boron Prison.This 127 page document
has become a prized possession
for copywriters all over the world and now it’s yours. Now you can have
a copy
of that letter set, which give fistfuls of powerful, moneymaking
marketing tips
that you can apply right away in your business-$39
value
EVEN MORE SOFTWARE!- 7 Step Ultimate Marketing Plan software-
This software was created by me.You will
get it nowhere else.You can quickly
create a one-page, basic
marketing plan for your business in minutes by just answering 7 simple
questions- $29
value
So…
you
are
going
to
get a MAMMOTH package worth $699.00
of coursework and software, but you aren't going to pay anywhere near
that...
You
are
going
to
get
hundreds of pages of cash-grabbing information and 3 different software
programs for the cost of a nice dinner out, some drinks and a
movie.
Which
would
you
rather
have;
a nice dinner and a movie, or the potential to
buy the whole theater?
Think about it, you can
completely overhaul your business
and turn it into a virtual cash-printing, money-launching,
bank-account-filling
machine
that will keep you and your family fulfilled for
many
years. …for
under a hundred bucks, it’s a no-brainer.
In some cases you could be
getting more than a hundred-fold
return on your investment (or more), it’s almost like getting the
system for FREE
Here
is
an
actual
screen
shot from the Ultimate USP Creator Software
…You get help
from the masters: Gary Halbert, Brian Keith Voiles, Bob Bly,
Rosser
Reeves, Dan Kennedy, Howard Schultz, Doug Hall, Michael Senoff, and
Robert
Cialdini; without paying thousands for private consultation
What
the
Ultimate
USP
Creator
Is NOT:
•
This is not a cookie cutter system where everyone will get the same
Unique Selling Proposition in the end. Your USP is tailored to
your business parameters, by the software, by inputting simple
information about your business or creating a USP using the manual.
• It’s not a trial
and error project that will take you many hours only to come up with a
USP that stinks. Everything is explained for you in great detail
so you can’t fail.
• It’s not a bunch of “woo woo theories” that you
will put back on your shelf and never complete. It takes as
little as 19 minutes to complete your USP with the software and you can
apply it today.
• It isn’t another
marketing venture that you will have to spends thousands of dollars on
without being able to measure your results.
• Not a load of guesswork. Every step is
explained. You simply plug in your answers that are unique to
your business, and out pops 39 different USP combinations that you can
chose from and test with in your marketing promotions.
• Not a one-time
use product. You can create hundreds of USPs as your company
changes, or create multiple USPs for different products.
• Won’t be quick-fix that will make all of your
dreams come true. The USP is the basic building block of you
overall marketing plan. Without a rock-solid USP, your marking
plan will fall on its face, but a USP alone will not add to your bottom
line without integrating it into your entire marketing plan.
• Definitely not a
get-rich-quick scheme. Your USP is only the beginning to your Ultimate
Marketing Plan. The rest of your marketing plan is beyond the
scope of this course.
• NOT answer to all of your business problems.
You must start with your USP and build your way up from there, but if
you have many other business woes, your USP will not solve everything,
but it IS the foundation of most successful businesses.
• It’s not the only
solution to get rich in your business. It is part of your total
marketing arsenal.
• It’s not for the lazy business owners that are not
passionate for what they do. This is not magic. Without
dedicated hard work, a Unique Selling Proposition is not going to bring
you any money by itself
WAIT…
before
you
read
any
more,
hold on for just a second
I want to give you a free gift as a thank you just
for
stopping by my site.Before we go any
further together, just type in your first name and email address below.I want to help you get RICH.
I will send you the
Underdog Millionaire Wealth Pack
including a Free e-book about customer generation, 4 other free books,
and a periodic
tip sheet that will show tons of different ways that you can boost your
small business right
now.
Pull cold, hard cash out of thin air, from your
customers,
in ways you never thought possible.
You
will
also
be
signed
up for occasional insider tips,
tricks, and secrets, that will assist you in all sorts of ways to get
more
customers to your business… and have them stay for good, as well as
many other
money magnets to put more cash in your pockets.
I am very grateful to anyone willing to
sign up for the
newsletter and I got to great lengths to make sure that you will want
to stick
around for more.You will be pleasantly
surprised.
You
can
opt out at any time, no questions asked, and you get
to keep the Underdog Millionaire Wealth Pack as my thanks to you!
Think
of
how
many
potential
sales
you have lost in just the time it took you to read
this
letter
Get
your Ultimate USP in
place so you don't have to lose any more
If you have even the slightest twitch if interest in the system, I urge
you to try it out now. I also know that I have drastically
slashed the price in order to reach as many renegade, underdog small
business owners as possible, in the shortest amount of time.
I want to help you succeed. That is my entire goal for being in
business. After this introductory time frame, the price will
increase dramatically to reflect the system’s actual value. You
will probably overhaul your USP later eventually, so why not do it NOW,
and do it professionally.
Why on earth would you want to put more money in my bank account later
for something you can get right now at an incredibly discounted price,
something that you will need to order eventually anyway?
Look, I understand that you are skeptical, heck, you have never met me
in person and if I were you, I would be skeptical too. You have
so many marketing information products available to you out
there. I mean, how are you supposed to decide which one to pick??
The
beauty is you don't have to decide right now!
You
have
a
full
60
days to decide,
with my 100%
down-and-dirty, no-holds-barred guarantee. You can try the entire
system out,
create 10,000 different USPs for your business if you wish, and if you
are
still not satisfied, you get your money back, simple as that.
If you
cannot see that this system will double or triple your revenue in the
next
year, then I don’t want your money. Period.
There
is
absolutely
no
risk,
whatsoever on your part. The burden to deliver
is completely
on my shoulders.
If
you
don’t
see
the
potential to start
gaining new customers in the next 60 days using this system, all you
have to do
is return it for a 100% refund, then I’m the big loser, not you….
Don’t you think
that’s fair? All you need to do is press the order button
and you
will be whisked away to Clickbank, where they will process all of your
information using a ROCK-SOLID, SECURE SERVER… all of you financial
info will
be completely safe and your information will never be sold to anyone.
Once
you
have
placed
the
order, you will have INSTANT
ACCESS
to the download page, where you can begin creating your USP
In your service,
Joshua Black-Developer of the Ultimate USP Creator P.S.If you sign
up
for the FREE mini-email course above I will periodically send you a
bunch of great, FREE
tips that you can
use to generate tons of customers.
P.P.S.You
get
my
help
every
step
of the way. If you ever have a question about the
product, I
will answer it as fast as I can.
Yes Josh, I am ready to infuse new life in my
business
and to begin generating myself a huge, nasty pile of cold, hard cash!
Just
click the order button to start generating a ton of
customers for your business. You get instant access, even if it’s 4 AM
and
you’re at your mother-in-law’s house sitting in your underwear!
All
Credit
Cards Accepted on the Rock-Solid, Ultra-Secure Clickbank Server
Thank You Very Much for Your
Order, from My Family to Yours
