If you are a copywriter
or freelancer that is looking for more
product categories to be able to offer your customers, then look no
further than the USP. Unique selling proposition creation is a
time-consuming process that most business owners don't want to take on.
If you can create a USP that sells, the money is yours for the taking.
Read on to find out how you can add this service to your copywriting
business.
The USP is a statement
that tells the customer exactly
how a particular business will solve their problem. These have many
other names such as tag line, elevator pitch, unique sales proposition,
etc. The bottom line is that a good unique selling proposition will let
the customer know what you are going to to for them and how you will
solve their most pressing problem in a way that is different than all
of your competitors.
The USP is something
that goes way beyond
just a line on a business card. This statement permeates an entire
business, so it is critical that it's done correctly. In order to start
building a USP for your customers, you will need to interview them
about their business, their customers, and the way they operate daily.
You may need to look at their web site, their physical business and
listen to the way they answer the phone before you can make a full
recommendation.
Unique selling
proposition creation can be a very
lucrative business for the copywriter that really understands how to
bring the idea of the business into a single sentence or two. A
properly written USP can be worth thousands to a business own that
wants to deliver the same message for years, yet does not have to time
to create it him/herself.
This is where you come
in. You can
offer the USP creation as another ala carte item among your copywriting
services that you offer. You are already interviewing the client and
doing the research about them. You might as well move it one step
further and help them create the foundation of their marketing plan.
There are many businesses out there that have created unique selling
propositions that do not say anything. These are weak promises that
talk about customer satisfaction and quality. If you can find these
businesses, you can offer then a free consultation and easily overhaul
their USP once you have the proper training. This can be a very
lucrative offer for both sides of the equation.
