If you are starting a new entrepreneurial
venture, or your are trying to revitalize a current project, your USP
is the place to start. Your unique selling proposition will not only
serve to protect your business against your competition, but it will
also serve to bring you more customers. Read on to find out how it will
help you.
Before you go any further with your
entrepreneurial
project, you must create a rock-solid USP. Your unique selling
proposition is the foundation of your marketing plan, without it your
marketing process will be scattered and random. Your USP should focus
on exactly how you will solve your customer's burning problem and how
you are the only business that can solve it correctly.
Once you
have developed your USP, you can use is as a defensive shield to ward
off the competition from stealing your customers. If you give yourself
the correct positioning with the first-mover advantage, all of the
other businesses will appear to be riding your coattails. They will
look like an also-ran.
Not only can your unique selling
proposition be used as a shield, but better yet it can be used as a
customer magnet. With the same positioning as previously mentioned, you
will not only keep your current customers but you will draw in new
customers like moths to a candle.
Your USP is not something you
can create in 5 minutes. It needs expert attention, because the
entire
image of your business is at stake. You will be using your unique
selling proposition for many years to come, so it is important for you
to treat it very seriously and with a lot of thought before
implementing it.
