If your business
currently has a USP or you are
looking to create a new unique selling proposition, you need to make
sure to integrate it into your entire business. This is the foundation
of your marketing plan and the overall image of your business. Without
your foundation USP, the business will appear scatter-brained. read on
to find out how to integrate a unique selling proposition in your
business.
Once you have created
your amazing message, the process
does not stop there. You may have done all the necessary homework and
have spent the hours needed to build the perfect USP, but if you don't
integrate it into your small business, all of that work is for nothing.
The
unique selling proposition creates a whole image of your business. This
is a message that tells the customer exactly how you will treat them
and it tells the customer how your business is different than all of
the others in your niche. Your USP will be a powerful decision maker as
well. It will guide you when facing customer service issues, when
developing new products, when advertising, and even when hiring
employees.
Your unique selling
proposition will guide the look of
your business, perhaps even drive the colors, and it will take your
voicemail message to a new level. It's all about integration. When you
integrate the USP into your business, you create a whole picture fro
the customer. They see your marketing message on a billboard. They then
enter your store and they are greeted with a message that is
appropriate to your store's image. They see a business that is built
entirely around the USP, instead of something that looks like a grocery
store, where every shelf is supposed to sell on its own.
Once you
have developed your unique selling proposition, take a hard look at the
image of your business, on-line or off. If the entire package, the
entire look isn't fitting in with the image that you want portrayed to
the customer, then you should work to adjust it so that your message
permeates all the way through everything. There are over a hundred
places that you can integrate your USP into your business, and if you
use even a handful of them, you will be able to pull in customers like
a magnet, leaving your competition in the dust, with a shotgun
marketing approach that is costing them a fortune to operate.
